Publisher Description
Unique hierarchy structure
br 5 campaign types (fixed, day, clicks, percent, free) and 1 campaign type reserved for future use (images)
br Campaign targeting for:br date interval (date from - date to; 1.6.2002 - 7.6.2002)br time interval in a day (time from - time to; 9:00 - 15:00)br weekday (saturday and sunday only)br client (max. client count, max. period count, max. period time)
br Campaign priority (if not defined a campaign has low priority; if defined higher number means higher campaign priority)
brCampaign is targeted for specified order, the order has a relationship to specified advertiser
brAdvertising zone is specified by page and page position
br One campaign can belong to one or more advertising zones if pages are entered in tree structure, campaign can belong to zone and it's sub-zones in pages tree structure
brUser can define page capacity for every page if not defined default page capacity is used
brUser can define page capacity in a day for every page if not defined default page capacity in a day is used
brEvery page has specified category to which the page belongs (business and economy, ...)
br Banner targeting for:br date interval (date from - date to; 1.6.2002 - 7.6.2002)br time interval in a day (from - to; 9:00 - 15:00)
brBanner is targeted to specified order or campaign indirectly through banner weight;banner weight determines probability, that defined banner will selected from a set of advertiser's banners
br Banner is specified optionaly by html code or image url and image reference url
br Banner flag define, if statistics will collect data about click through and images sended
br Default banner definitionsfor default page and all page positions allow to send default banner in situations, when none other banner was selected from set of banners
br High performance - Over 100 milion banners can be resolved per 1 day (Dual Athlon 1500)